<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:"KorolevLiU Medium";
panose-1:0 0 6 0 0 0 0 0 0 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ligatures:standardcontextual;
mso-fareast-language:EN-US;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
p.Pa8, li.Pa8, div.Pa8
{mso-style-name:Pa8;
mso-style-priority:99;
margin:0cm;
line-height:12.05pt;
text-autospace:none;
font-size:12.0pt;
font-family:"KorolevLiU Medium";}
p.gmail-p1, li.gmail-p1, div.gmail-p1
{mso-style-name:gmail-p1;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.A8
{mso-style-name:A8;
mso-style-priority:99;
font-family:"KorolevLiU Medium";
color:black;}
span.A6
{mso-style-name:A6;
mso-style-priority:99;
font-family:"KorolevLiU Medium";
color:black;}
span.E-postmall24
{mso-style-type:personal-compose;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;
mso-ligatures:none;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:70.85pt 70.85pt 70.85pt 70.85pt;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="SV" link="#0563C1" vlink="#954F72" style="word-wrap:break-word">
<div class="WordSection1">
<p class="MsoNormal" align="center" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center">
<a name="_Hlk69118321"><span lang="EN-US" style="font-size:18.0pt">The Institute for Analytical Sociology Seminar</span></a><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US" style="font-size:18.0pt;mso-fareast-language:SV"><o:p></o:p></span></span></p>
<p class="Pa8" align="center" style="margin-bottom:1.0pt;text-align:center"><span style="mso-bookmark:_Hlk69118321"><span class="A8"><span lang="EN-US" style="font-size:18.0pt;font-family:"Times New Roman",serif">Venue: Online on Zoom
</span></span></span><span style="mso-bookmark:_Hlk69118321"><span class="A8"><span lang="EN-US" style="font-family:"Times New Roman",serif">(see Zoom link in the end of the email)</span></span></span><span style="mso-bookmark:_Hlk69118321"><span class="A6"><span style="font-size:9.0pt;font-family:"Times New Roman",serif;color:windowtext"><o:p></o:p></span></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span class="A6"><span lang="EN-US" style="font-size:18.0pt;font-family:"Times New Roman",serif;color:#1F497D"><o:p> </o:p></span></span></span></p>
<p class="Pa8" align="center" style="margin-bottom:1.0pt;text-align:center"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US" style="font-size:18.0pt;font-family:"Times New Roman",serif">Thursday, June 15 @
<b><u>14:30CET</u></b></span><u><o:p></o:p></u></span></p>
<p class="Pa8" align="center" style="margin-bottom:1.0pt;text-align:center"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US">__________________________________________________</span></span><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US" style="font-family:"Times New Roman",serif"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-bookmark:_Hlk69118321"><b><span lang="EN-US" style="font-size:18.0pt;mso-fareast-language:SV"><o:p> </o:p></span></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-bookmark:_Hlk69118321"><b><span lang="EN-US" style="font-size:18.0pt;mso-fareast-language:SV"><o:p> </o:p></span></b></span></p>
<p class="gmail-p1" align="center" style="margin:0cm;text-align:center"><span style="mso-bookmark:_Hlk69118321"><b><span lang="EN-US" style="font-size:18.0pt">How to Manage the Market:
<br>
The Construction of the Economic Actor in Business Self-help, 1970-2020</span></b></span><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US" style="font-size:18.0pt"><o:p></o:p></span></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-bookmark:_Hlk69118321"><b><span lang="EN-US" style="font-size:18.0pt"><o:p> </o:p></span></b></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-bookmark:_Hlk69118321"><i><span lang="EN-US" style="font-size:12.0pt;mso-fareast-language:SV">Carly Knight<o:p></o:p></span></i></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-bookmark:_Hlk69118321"><i><span lang="EN-US" style="font-size:12.0pt;mso-fareast-language:SV">New York University<o:p></o:p></span></i></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US"><o:p> </o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-GB" style="font-size:12.0pt">Abstract:<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-CA" style="font-size:12.0pt;mso-fareast-language:ZH-CN">Financial self-help is a classically American genre. Since the inception of self-help literature, authors have emphasized the
virtues of self-discipline and self-control in attaining worldly success. Sociologists have identified such books as “technologies of the self” designed to train actors in cultivating the attitudes, practices, and orientations necessary for operating in the
market. But as the market has evolved, how has the “self” actors are told to cultivate changed? To address this question, we assemble a corpus of New York Times “best-selling” financial self-help books over the past fifty years. Using computational methods—specifically,
word embeddings and dependency parsing— we measure changes in the themes addressed by the books, the characterization of economic actors, and the actions readers are advised to take. Our preliminary findings reveal significant changes in the depiction of economic
actors over the last decades, with both global trends and changes aligned with market cycles. Notably, we observed a decline in market-oriented actions and an increase in self-oriented actions. Rather than urging readers to solely focus on disciplining their
financial behavior to navigate the markets, newer publications encourage readers to regulate their emotions, habits, and behaviors, under the belief that these personal transformations will yield improved economic outcomes.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US"><o:p> </o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US">Topic: IAS Seminars<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US">Join Zoom Meeting<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"></span><a href="https://liu-se.zoom.us/j/65535789369"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US">https://liu-se.zoom.us/j/65535789369</span></span><span style="mso-bookmark:_Hlk69118321"></span></a><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:_Hlk69118321"><span lang="EN-US">Meeting ID: 655 3578 9369</span></span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-US" style="mso-ligatures:none;mso-fareast-language:SV">Best regards<br>
Madelene Töpfer<br>
Administrator<o:p></o:p></span></p>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="100%" style="width:100.0%;border:none;border-bottom:solid black 1.0pt;padding:0cm 0cm 3.75pt 3.75pt">
<p class="MsoNormal"><span style="mso-ligatures:none;mso-fareast-language:SV"><img border="0" width="170" height="44" style="width:1.7708in;height:.4583in" id="_x0000_i1025" src="https://liu.se/mallar/signatur/liu_signatur_en.png" alt="Linköping University"></span><span style="mso-ligatures:none;mso-fareast-language:SV"><o:p></o:p></span></p>
</td>
</tr>
<tr>
<td width="100%" style="width:100.0%;padding:3.75pt 3.75pt 3.75pt 3.75pt">
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV">Institute for Analytical Sociology</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV"><br>
S-601 74 Norrköping<br>
Phone: +46 (0)11-36 32 91<br>
Mobile: +46 (0)700 89 66 97<br>
Visiting address: </span><span lang="EN-US" style="mso-ligatures:none;mso-fareast-language:SV">Kopparhammaren 7, Kungsgatan 56D, Campus Norrköping</span><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV">
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV">Please visit us at
</span><a href="https://liu.se/" title="liu.se"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:SV;text-decoration:none">liu.se</span></a><span style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV">
</span><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial",sans-serif;mso-ligatures:none;mso-fareast-language:SV"><o:p></o:p></span></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;display:none;mso-ligatures:none;mso-fareast-language:SV"><o:p> </o:p></span></p>
<table class="MsoNormalTable" border="0" cellpadding="0">
<tbody>
<tr>
<td width="100%" style="width:100.0%;padding:3.75pt 0cm 3.75pt 0cm">
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><i><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#626262;mso-ligatures:none;mso-fareast-language:SV">E-mailing Linköping University will result
in Linköping University processing your personal data. Find more information on how this is done at
</span></i><a href="https://liu.se/en/article/integritetspolicy-liu"><i><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#626262;mso-ligatures:none;mso-fareast-language:SV">https://liu.se/en/article/integritetspolicy-liu</span></i></a><i><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#626262;mso-ligatures:none;mso-fareast-language:SV">
</span></i><i><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#626262;mso-ligatures:none;mso-fareast-language:SV"><o:p></o:p></span></i></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-US" style="mso-ligatures:none;mso-fareast-language:SV"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
</div>
</body>
</html>