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<div>Dear LiU Design colleagues,</div>
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<div>Stefan Holmlid has accepted to chair the second PhD Anatomies seminar, on Wednesday, Sep 21, at 15:15-17:00 somewhere at Campus Valla (location tba).</div>
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<div>This is very good news, since Stefan supervised the dissertation to be dissected in the seminar. He is thus in a unique position to guide the discussion towards the most interesting and relevant topics.</div>
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<div>Looking forward to seeing you at the seminar!</div>
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<div>Jonas Löwgren</div>
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<div>PS. Original invitation appended below, for your convenience.</div>
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<span style="font-weight:bold">Från: </span>Jonas <<a href="mailto:jonas.lowgren@liu.se">jonas.lowgren@liu.se</a>><br>
<span style="font-weight:bold">Datum: </span>tisdag 23 augusti 2016 12:19<br>
<span style="font-weight:bold">Till: </span>"<a href="mailto:liudesign@lists.liu.se">liudesign@lists.liu.se</a>" <<a href="mailto:liudesign@lists.liu.se">liudesign@lists.liu.se</a>><br>
<span style="font-weight:bold">Ämne: </span>Second PhD Anatomies seminar<br>
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<span style="font-size: 11pt; font-family: Calibri, sans-serif;">Dear LiU Design colleagues,<o:p></o:p></span></p>
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<span style="font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">This is a heads-up and save-the-date for the second PhD Anatomies seminar in the LiU Design seminar series:</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Wednesday, Sep 21, at 15:15-17:00, at Campus Valla (exact location tbd).</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span style="font-size: 11pt; font-family: Calibri, sans-serif;">ABOUT THE SEMINAR<o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">The aim of the PhD Anatomies series is to analyze completed PhD dissertations in design research, using a set of specific questions to unpack the knowledge content and structure in
a format colloquially known as a dissection seminar.</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">There are three roles in a dissection seminar: panel member, audience member and chair. Panel members prepare in advance and they are the most active participants in the discussions
at the seminar. Audience members are not required to prepare (even though it is of course advisable to skim the dissertation!); they participate in the discussion as they see fit. The chair facilitates the discussion at the seminar and formally examines the
PhD students’ participation.</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Dissection seminars are normally conducted in English.</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">DISSERTATION TO BE DISSECTED</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">The dissertation to be dissected in the second seminar is the following:</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Wetter-Edman, K. (2014) Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience. PhD, Linköping University.</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"><a href="https://dl.dropboxusercontent.com/u/3713472/Wetter-Edmann_PhD_Thesis.pdf" style="color: rgb(149, 79, 114);">https://dl.dropboxusercontent.com/u/3713472/Wetter-Edmann_PhD_Thesis.pdf</a></span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Panelists: Tim Overkamp, Vanessa Rodrigues</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Chair: TBD</span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;"> </span><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-size: 11pt; font-family: Calibri, sans-serif;">Abstract: </span><span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">During the past approximately 15 years designers have paid increasing attention to service and
changes in our society, resulting in a new design discipline - service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and
through multidisciplinary teams and using visualization skills in these situations.</span><o:p></o:p></p>
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<span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">Previously, most knowledge about development of new services has been treated within the service marketing and management discourse, where emphasis is put on customer integration in the process,
and the co-creation of the value proposition - the service. Despite both knowledge spheres, design and marketing/management, have been deeply involved in the development of new service they have hitherto essentially remained unconnected.</span><o:p></o:p></p>
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<span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">The overall aim of this thesis is to further explore and develop the connections between design and service logic through development of the Design for Service framework. In addition, this thesis
takes specific interest in designers’ contribution as inter- mediaries between users and organizations in service design and innovation.</span><o:p></o:p></p>
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<span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">Pragmatist inquiry was used for interlacing theoretical comparisons and explora- tions in the field to advance the inquiry. A field study of a 10-month collaboration between a design firm and
an industrial company, focused on a service design workshop with customers and the outcomes thereof.</span><o:p></o:p></p>
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<span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">It was found that the designers worked with users’ stories as design material and rematerialized them as scenarios, instead of through anticipated visualization techniques. Narrative analyses
brought forward how designers organized the users’ different accounts into coherent stories and in so doing they highlighted conflicts experienced in the users’ value creation practices. The capacity to propose possible futures is generally argued to be core
in design practice, this was however not the strongest contribution in this case. Instead the re-materialization of existing situations was the real contribution. Through interpretation the users’ experience was made relevant and actionable for the industrial
company.</span><o:p></o:p></p>
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<span style="font-size: 11.5pt; font-family: Calibri, sans-serif;">This thesis connects research in design practice, user centered design and service logic through development and refinement of a framework - Design for Service. The framework articulates designers’
contribution in terms of value creation. Through this connection designers’ contribution and service design are repositioned from a specific phase of service development to an interpretative core competence for understanding users and value creation in service
innovation.</span></p>
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