[LiU design] 2nd PhD Anatomies: Seminar chair confirmed

[Jonas Löwgren]

Dear LiU Design colleagues,

Stefan Holmlid has accepted to chair the second PhD Anatomies seminar, on Wednesday, Sep 21, at 15:15-17:00 somewhere at Campus Valla (location tba).

This is very good news, since Stefan supervised the dissertation to be dissected in the seminar. He is thus in a unique position to guide the discussion towards the most interesting and relevant topics.

Looking forward to seeing you at the seminar!

Jonas Löwgren

PS. Original invitation appended below, for your convenience.

Från: Jonas <jonas.lowgren at liu.se<mailto:jonas.lowgren at liu.se>>
Datum: tisdag 23 augusti 2016 12:19
Till: "liudesign at lists.liu.se<mailto:liudesign at lists.liu.se>" <liudesign at lists.liu.se<mailto:liudesign at lists.liu.se>>
Ämne: Second PhD Anatomies seminar

Dear LiU Design colleagues,

This is a heads-up and save-the-date for the second PhD Anatomies seminar in the LiU Design seminar series:
Wednesday, Sep 21, at 15:15-17:00, at Campus Valla (exact location tbd).

ABOUT THE SEMINAR
The aim of the PhD Anatomies series is to analyze completed PhD dissertations in design research, using a set of specific questions to unpack the knowledge content and structure in a format colloquially known as a dissection seminar.

There are three roles in a dissection seminar: panel member, audience member and chair. Panel members prepare in advance and they are the most active participants in the discussions at the seminar. Audience members are not required to prepare (even though it is of course advisable to skim the dissertation!); they participate in the discussion as they see fit. The chair facilitates the discussion at the seminar and formally examines the PhD students’ participation.

Dissection seminars are normally conducted in English.

DISSERTATION TO BE DISSECTED
The dissertation to be dissected in the second seminar is the following:

Wetter-Edman, K. (2014) Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience. PhD, Linköping University.
https://dl.dropboxusercontent.com/u/3713472/Wetter-Edmann_PhD_Thesis.pdf

Panelists: Tim Overkamp, Vanessa Rodrigues
Chair: TBD

Abstract: During the past approximately 15 years designers have paid increasing attention to service and changes in our society, resulting in a new design discipline - service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and through multidisciplinary teams and using visualization skills in these situations.
Previously, most knowledge about development of new services has been treated within the service marketing and management discourse, where emphasis is put on customer integration in the process, and the co-creation of the value proposition - the service. Despite both knowledge spheres, design and marketing/management, have been deeply involved in the development of new service they have hitherto essentially remained unconnected.
The overall aim of this thesis is to further explore and develop the connections between design and service logic through development of the Design for Service framework. In addition, this thesis takes specific interest in designers’ contribution as inter- mediaries between users and organizations in service design and innovation.
Pragmatist inquiry was used for interlacing theoretical comparisons and explora- tions in the field to advance the inquiry. A field study of a 10-month collaboration between a design firm and an industrial company, focused on a service design workshop with customers and the outcomes thereof.
It was found that the designers worked with users’ stories as design material and rematerialized them as scenarios, instead of through anticipated visualization techniques. Narrative analyses brought forward how designers organized the users’ different accounts into coherent stories and in so doing they highlighted conflicts experienced in the users’ value creation practices. The capacity to propose possible futures is generally argued to be core in design practice, this was however not the strongest contribution in this case. Instead the re-materialization of existing situations was the real contribution. Through interpretation the users’ experience was made relevant and actionable for the industrial company.
This thesis connects research in design practice, user centered design and service logic through development and refinement of a framework - Design for Service. The framework articulates designers’ contribution in terms of value creation. Through this connection designers’ contribution and service design are repositioned from a specific phase of service development to an interpretative core competence for understanding users and value creation in service innovation.
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