[Ias-public] The Institute for Analytical Sociology Seminar: Giulia Andrighetto, January 19, 14:30CET, online on Zoom

[Madelene Töpfer]

The Institute for Analytical Sociology Seminar

Venue: Online on Zoom (see Zoom link in the end of the email)


Thursday, January 19 @ 14:30CET

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Dynamics of Social Norms Under Collective Risk

Giulia Andrighetto
CNR, Rome


Abstract:

There is a fundamental need to understand how to deal with global threats facing human beings like climate change, natural disasters and pandemics. Managing these emergencies requires collective behavioral changes, wherein each individual's action makes a difference. This implies solving a collective risk dilemma: individuals should make efforts not to realize a personal gain but to avoid a collective loss that has some risk of occurring (e.g., dangerous climate change). Norms have often been praised as potential solutions to this type of dilemma. Despite their relevance, how norms shape cooperation under risk is still insufficiently understood. We use a 30-day collective-risk social dilemma experiment to observe and measure norms dynamics in a controlled setting and their effect in promoting cooperation under risk. We find that social norms strengthen and make people more cooperative under risk. Yet, we also observe that as risk decreases norms lose their strength and cooperation declines. Taken together these results indicate that it is not obvious that norms are effective solutions to deal with (changing) collective risk, since the norms themselves are affected by risk as well. If we want to leverage social norms to promote long-lasting cooperation, we need a better understanding of the feedback cycle between norms, risk, and behavior.


Topic: IAS Seminars
Join Zoom Meeting
https://liu-se.zoom.us/j/65535789369
Meeting ID: 655 3578 9369


Best regards
Madelene Töpfer
Administrator
[Linköping University]
Institute for Analytical Sociology
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